about me
Hi, I'm Shoy McLeod, a multifaceted creative embarking on a God-driven journey of using her unique creativity to serve others. Over the years, my personal and professional experiences has played a signficant role in who I am today!
I obtained my Esthetician's License in March 2021, where I've since been able to provide comprehensive skincare knowledge through personalized skincare regimens, in-depth skin analyses, and profound ingredient knowledge. During that time, I unlocked an unexpected dimension of my creativity, finding genuine enjoyment in Graphic Design, Art & Creative Direction and Brand Development. From crafting my brand's name, to selecting hex codes for the overall brand, and designing visuals for it's social media, every aspect became a fulfilling and enjoyable process for me.
Since then, I've has been blessed with the opportunity to utilize my creativity as the Digital Marketing Assistant for brands including Ambi Skincare, Dermablend, AcneFree, and Baxter of California.
Though I am still growing, I can confidently affirm that I am truly following God’s calling for my life. Whether it's sitting in class as a student pursuing my M.S. in Communications with a specialization in Advertising at the Newhouse School of Public Communications at Syracause University, channeling my creativity as a Graphic Designer, helping others understand their skin, or immersing myself in the dynamic landscape of Digital Marketing within the beauty industry, my portfolio boasts a rich diversity of titles and trades. However, despite this multifaceted skill set, they all converge one, unwavering passion: expressing my creativity.