Culminating Communications Research Project
Culminating Communications Research Project
This was a research project I did for my Advertising: Research & Design class. This project involved studying a brand's problem by collecting market information, analyzing secondary and primary data, and discovering insights.
I chose Coach New York. I created a persona and provided strategic recommendations for their market problem. The project required a comprehensive, empirical study, resulting in a detailed research report and a presentation on the brand. This assignment is designed to apply our learnings from our Research & Design course, challenging my research methodology skills.