Jacqee Energy Drink
Jacqee Energy Drink
Jacqee Energy Drink was the centerpiece of my final Advertising Semester Project in the Principles & Practices of Advertising course. The assignment tasked us with creating an energy drink targeted at young women aged 14 to 21. Collaborating with two talented groupmates, I played a key role in bringing this project to life.
My responsibilities included designing the visual layout of the presentation, crafting the copy for the "About Our Product" page, defining the primary target audience, creating the primray target brand persona, analyzing competitor sales, conducting primary research, and developing creative assets for the social media section on our advertising pages.