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Mintel and Simmons Research Project

Mintel and Simmons Research Project

Skills

The objective of this research project was to help students improve their research abilities. I gathered data on Gap from two reliable sources, Mintel Reports and MRI-Simmons. From this data, I gained valuable insights and developed strategic recommendations. I also created detailed Demographic Profiles and Psychographic Segmentations, along with a cross-tabulation analysis between Gap and a competitor brand of my choosing.

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