Mintel and Simmons Research Project
Mintel and Simmons Research Project
The objective of this research project was to help students improve their research abilities. I gathered data on Gap from two reliable sources, Mintel Reports and MRI-Simmons. From this data, I gained valuable insights and developed strategic recommendations. I also created detailed Demographic Profiles and Psychographic Segmentations, along with a cross-tabulation analysis between Gap and a competitor brand of my choosing.